Craft cannabis is not defined by being expensive, local, or photogenic. It is defined by how much of the process stayed careful all the way through.
Consumers usually meet the term through retail menus, dispensary copy, or producer branding. In that world, craft often gets attached to words like premium, terpene-rich, hand-trimmed, small batch, or limited release. Those things may point in the right direction. None of them settle the question on their own.
The cleaner definition is harder and more useful. Craft cannabis is flower whose growing, harvest, drying, and cure were handled with enough discipline that the final jar does not feel like a rescue mission disguised as luxury.